We customized Squarespace’s “Marquee” theme to create the site. It’s a supportive, judgement-free atmosphere.You’ll get creative and interesting workouts.This is a gym for all levels who want to give 100%.The key messages garnered from branding and strategy conversations were: They differentiate from the crossfits out there by serving all fitness levels through a customized approach (unlike Crossfit’s nationwide “workout of the day”) and through emphasis on fundamentals in form (for better results and injury avoidance). Unlike their big-box competitors (that often have less experienced or “clock punching” trainers), Fitness Fusion offers creative and intense group training and 1-1 personal training delivered by committed experts who know their stuff. I love this quote from one of my favorite clients, who’s the Director of Communications & Marketing at a reputable private school in New England:įor example, one of our clients is a unique studio gym, tucked away in a small-town of Western Massachusetts. Web development houses need to make sure their people have got good chops for this key piece. No technology out there can do this kind of thinking, strategizing, asking of pointed questions, gathering of insights and aha’s, and drawing of key conclusions. Your clients will still need help identifying, articulating and presenting key ideas to their audience.
What people & roles do you need to rock a Squarespace project? Branding & messaging experts to develop a complete website is a heady feeling. Being able to (without going to a programmer) iterate through branding, messaging, content & copywriting, navigation & architecture, design, colors, layout, photos, etc. But pretty quickly, I got comfortable with it. I will admit, that at first, I was daunted by this approach. However, on a Squarespace project, I do my design, development, architecting, content development and experimentation with photos right on the site. Then a programmer takes my work into the CMS of choice. So when I’m working a site whose eventual destination is Drupal or WordPress (or similar), I start designing in Photoshop. I’m a designer with a knack for content, branding and strategy. Squarespace makes it easy to iterate and rapid prototype ideas In terms of Squarespace’s controls for styling, layout, and page controls, a web designer / developer of some reasonble ability level can become a “power user” within an hour or two.
The project is such that a Squarespace type solution won’t suffice anyway, so nothing much has changed.The programmer can now be tasked with bigger, better, and greater custom things that are business relevant.The programmer’s role is very small or almost nil.Basically, modern CMS’s and Squarespace have diminished the need for programmers having to do things that they had to do in the past.
The answer is a resounding, “Sometimes!”. Is the web development pie getting smaller? And five years from now? A reasonable prediction is that the custom coding needs (in the general sense) will drop out of the picture.
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